Our Story

Kusari is for the eater with big dreams, a bit of a rebellious streak, and/or a fondness for really well-made noodles that happen to be ready almost instantly.

Everything we do is rooted in bringing a fresh take to the table. One noodle at a time. It might be a small drop in the pot but, to us, that’s the perfect place to start.

Crispin eating noodles
campfire shot

“Life’s A Journey, And For Every Step There Are Noodles.”

Origins

Instant noodles had a bad reputation back in the days of flash mobs and the iPhone 4 (see: 2010). Chock-full of mysterious ingredients and things you couldn’t pronounce, they didn’t seem like the healthiest meal for anyone. It was more similar to a science project than a satisfying lunch, really. 

One day we set out to change this. That was the day our company was born. 9 years later, in the summer of 2019, we launched Kusari in the US and the rest is history.

pot line up
pouring broth

We’re doing things differently - our own way

We keep the main thing, the main thing. And our main thing? Instant noodles, of course. But we go way beyond that too. What matters just as much as making excellent dishes is creating honest relationships with our customers; building a team of great staff and helping them grow; and giving something back.

We believe that how we do one thing is how we do everything, so we might as well do everything really, really well.

rainforest
warriors we salute you

Beyond the Cup

We’re big fans of everyone being able to live their best life, and we love supporting the people who help make that happen. Here are the people and causes we’re raising a cup to.
Our causes